We've learned the hard way of the power of names, branding, etc. (We lost on the "death tax", and we'll be fighting hard on "tort reform" and "frivolous lawsuits during the next several weeks and on.)
We need to refer to Iraq as "Bush's folly" "Bush's Fumble." It hangs it on Bush, emphasizes the mistake, and inoculates a Kerry administration from being held responsible as Nixon was for Vietnam.
Say it with me: "Bush's Folly""Bush's Fumble."
- Did you hear of the news over in
"Bush's Folly" "Bush's Fumble"?
- We should've gotten UBL before starting
"Bush's Folly" "Bush's Fumble."
- I can't believe how much of our tax dollars are being thrown away in
"Bush's Folly" "Bush's Fumble."
Also - the first time you use it, don't explain it. People will know automatically, or ask. It's more powerful to just assume they know.